Nearly a year ago, the contract that linked Nike to Kobe Bryant, now represented by his wife Vanessa and his heirs, was coming to an end, and the two parties could not agree on an extension. Particularly because the Black Mamba’s widow demanded more production, more kids’ sizes, and a new Bryant Basketball Center in Southern California. Nike eventually gave in to these demands and the contract was extended through a long-term partnership.
“We are pleased to announce that our partnership with Nike will continue! I’m so proud that my husband’s shoes continue to be the most worn by players on the NBA court, and that the demand for his shoes remains so coveted by his fans around the world.”Vanessa Bryant wrote.
End of scarcity?
The shoe shortage in the name of Kobe Bryant could indeed end after this deal. In addition to re-releasing 11 signature shoes designed for Kobe Bryant during his career and six other post-career designs, Nike will also launch a new line in honor of his daughter Gigi Bryant, who also died in a helicopter crash on January 26, 2020. of the year.
All annual proceeds will go to the Mamba & Mambacita Foundation, and the first Kobe 6 Protro Mambacita Sweet 16 could be released as early as May 1, the birthday of Gigi Bryant, who would have been 16 years old. .
“Kobe Bryant means so much to so many of us, not just to NBA fans, but all over the world outside of the game.”John Donahue, President and CEO of Nike, said. “His influence on the development of sport, especially in encouraging women and youth, remains one of his most profound and enduring legacies. Together with Vanessa, we hope to honor the memory of Kobe and Gigi by supporting the next generation for years to come.”