We needed a monumental venue, a link between the men’s Tour de France and the women’s Tour de France. ASO has set up an appointment Friday, May 15th at the Arc de Triomphe in Paris for the J-100 Women’s Tour de France Zwift.
Welcomed at the Arc de Triomphe by the Center of National Monuments, Marion Rousse, event director, Zwift, title partner of Tour de France Women, France Télévisions and EBU, official broadcasters, and all partners and communities represented by the contours of the system surrounding this event, in the presence of Evita Muzik , the current champion of France.
Start 1time The Tour de France Women with Zwift edition will take place on Sunday, July 24 next to the Eiffel Tower, with 12 laps of a circuit in the heart of Paris to the Champs Elysées. Throughout the 8 stages that will take them to the Super Planche des Belles Filles, the champions will find the perfect terrain to showcase their talent.
Distributed in 190 countries through dedicated partners
The women’s Tour de France with Zwift has wide coverage, with distribution in France provided France TVsand one international relay race in 190 countries thanks to the Eurovision network. In terms of national broadcasting, France Télévisions will provide almost 20 hours of live coverage of all eight stages of the event.
Laurent-Eric Le Lay, sporting director of France Télévisions, was able to express his pride in being able to provide extensive coverage of this event: “Obviously, France TV will be participating in the women’s Tour de France. It is natural and normal for women to take part in the tour. And thanks to our images, this is visible to all the French. »
The partner organization and naming Zwift also wanted to highlight the partnership and important commitment to this grand 8-step cycle. Kate Veronno, director of Zwift Women’s Strategy: “This is a very curious association between ASO and Zwift. Cooperation was born during the imprisonment. (…) Our desire to make believe in women’s sport. »
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Web series at the heart of the daily life of runners
Much more so than in front of viewers on French television in July, ASO clearly demonstrates the desire to draw attention to women. A dozen of them trusted in front of the camera and opened their doors to film crews to get to know them better. In this way, the series of portraits that form the basis of their daily lives will be distributed as entertainment: in Brittany with Audrey Cordon-Ragoin the Piedmontese village of Ornavasso to collect trustElisa Longo Borghiniin Girona in Spain, where Kasia Neviadoma and Cecilia Outrup Ludwig set up their base camp and of course in the Netherlands to meet the queen Marianne Vos. The web series pilot was previewed ahead of the weekly episodes broadcast from April 22.
Photo credit: ASO
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